Lacoste L!VE 

This is a crisp sharp scent created by Lacoste appeals to a younger audience when it comes fragrances. This is a lighter scent compared to heavier colognes so it’s a great choice to wear during the day because it is so fresh.

Fresh sea notes and green leaves are at the heart of the scent, whilst dark liquorice, Sandalwood and Guaiac Wood set the base.

The “New Fragrance, New Perspective” tagline set by Lacoste to promote this fragrance is designed for men to view things from a different perspective.

Their TV commercial sets the mood of a trendy lifestyle featuring street artist featuring renowned street artist ZOER.

The bottle is really street, square, you can compare it to Mongolian painting. Itself, it’s an architecture

ZOER

From a woman’s perspective this fragrance is appealing and has been created well to suit a trendy audience. I would tailor it to a younger audience 18-25. It’s fun, vibrant, and full of energy!

#newperspective